Scholarship Email
Undergraduate students at Texas Wesleyan can complete steps to add up to $2,000 to their scholarship. There are 6 different steps they can take, each of which earns them $500. That means in just 4 steps, they can have a nice stack of scholarship money.
I came up with the concept of sending them an email once they have completed a step to show them their progress. I chose the design concept and worked with my UX designer to have it developed. The student gets an updated scholarship money bar and wording each time they finish a step to show them how much money they have earned.
The scholarship bar is a GIF that starts from the bottom and stops at the amount they've earned.