As Texas Wesleyan's content manager + writer, I worked very closely with our videographer + photographer to help bring TXWES' story to life. From videos that showcased the fun personalities of our staff members to partnering with our local transportation organization to have our mascot show ways to get around campus, our videos were a great way to engage our audience. 

RAMS 360 is part of a series (currently ongoing) that showcase faculty and staff at Texas Wesleyan. Once produced, it is shared out on the website, social media and to our current alumni and donors. The strategy is to not only get to know the people behind the scenes, but see how donor money is being used at the school and get prospective students excited to enroll in the university for its unique programs.