My role as Texas Wesleyan's senior content manager + writer is to formulate a content plan based on the overall university goals. Many of the pieces you will see throughout my portfolio are/were current university initiatives - from working to solicit donations for the music program by telling the stories of faculty and students, to bringing out the fun personalities of two advancement officers, to getting prospective students excited to enroll - each piece had a plan and purpose to promote specific programs within the university. You can download a sample content plan I created below.

Sample Content

I also produced social media posts to help boost content or repurpose the same messaging to different audiences. It was a great way to get my content some exposure while also engaging with our audiences and creating relationships in our community.