Content Connoisseur
Every great brand has a story. From making consumer personas, to marketing content through paid and organic channels, I understand the importance of knowing the pain points, initiatives and buyer's journey to effectively develop content that tells a company's story. I know turn SMART goals into actionable and successful content plans.
Writing Wizard
"You're a wizard, Harry." — That's me, except my name isn't Harry. It's Valerie. My writing can be whimsical, wacky, wry, wholesome and more. Whatever your brand style, I can make some magic. Wizard magic.
My writing has won numerous awards, from feature writing to copy writing and more.
Email Explorer
I've spent the last two years perfecting my email game. I know the importance of a great subject line to entice your audience to open your email and how a call-to-action button can make all the difference. I've come up with specialized emails that are unique to the reader, implemented new techniques and have launched campaigns that went from concept to inbox in my career.
Digital Advertising Detective
The changing landscape of digital advertising takes some sleuthing. From discovering the best keywords, to understanding A/B testing, navigating the digital ad world can be complicated — but with my Google Ads certifications and years of experience helping drive digital direction, I can help you get where you want to be (at the top of Google, of course!)